Motega Enhanced Natural Wood is a new product like no other. It’s a mix of science and nature that creates a beautiful, structurally stable and sustainable hardwood alternative. We worked in tandem with the Hexion Forestry Division to create a premium brand, sell kit and website experience before the product had been mass produced. This presented a challenge, “How do we design for and sell a product that hasn’t been used in a real life setting?”
Easy. We fake it.
Creative Director: Ryan Wyss
3D Rendering: Nathan Dreimiller
Senior Copywriter: Michael Exner
Motega Website Branding
Interactive slider element on the Motega website
showing all of the possibilities with Motega Wood
Initial sketches and renders of the 3D environment
Motega Creative Elements
